Gymshark sees 91% of staff log on to benefits platform since October 2016


As of July 2019, online fitness clothing and accessories retailer Gymshark has seen 91% of its 300 UK-based employees log on to its employee benefits platform since its launch.

The Birmingham-based organisation partnered with Perkbox in October 2016 to launch the platform, aligning with Gymshark’s commitment to focus on employee wellbeing.

The platform hosts a range of retail benefits, including discounted cinema tickets, free coffee, savings on technology products, free mobile phone insurance, discounted airport parking, travel savings and discounted experience days.

Since October 2016, 91% of Gymshark’s employees have logged in to the platform and 74% have redeemed at least one benefit. The departments that have redeemed the most benefits are the customer team, marketing, operations, branding and the apparel team.

In order to drive engagement with the platform, Gymshark operates a regular Perk of the Week initiative; a single benefit that resonates well with staff is chosen and promoted that week.

Alongside the Perkbox benefits, Gymshark also offers employees financial education, in partnership with HSBC. This includes workshops, focusing on areas like budgeting, and offering one-to-one appointments to discuss financial queries. The organisation also utilises Unmind, a platform to help support mental health and tackle wellness issues, such as tiredness.

Benefits are communicated to staff using videos displayed in a cinema area at the organisation’s head office. These explain programmes such as Gymshark’s bonus scheme or pension using simple, accessible language, followed by an open question and answer session.

Amanda Webb, head of people projects at Gymshark, said: “Employee benefits and wellbeing is fundamental to us at Gymshark, particularly as we are growing rapidly.

“Having the right partners and platforms helps us deliver our physical, mental and financial wellbeing agenda. However, at Gymshark, we don’t stop at delivery; we continually review our data and communications to ensure our benefits are relevant and utilised.”