Something for the weekend: A typical job advert would ask applicants for experience, qualifications and a portfolio of their best work. The latter will particularly ring true for photographer roles, as evidence of polished photos is required.
However, this isn’t the case with Icelandair’s latest job advert, as it is searching for a really bad photographer. Yes, you read that correctly!
The airline is looking for someone with no backgroiund in professional photography and no special interest in learning photography, but who is comfortable sharing themselves on video and in photos. They should be comfortable using a phone or basic camera without overthinking it, frequently disappointed with their own snaps, and occasionally surprised when a photo turns out okay.
Those who think they have got what it takes to be a really bad photographer must be able to take part in physical outdoor activities, and be comfortable hiking and navigating uneven terrain.
They must have a valid passport, no criminal record, be 21 years or older, able to travel for up to 10 days in June, and be allowed to travel to Iceland, the UK, and the USA.
The selected bad photographer will receive a 10-day trip to Iceland including flights, accommodation and transportation, and a payment of $50,000 (£36,716) for photographs, content and participation.
The winner’s photos will appear in a global campaign, and potentially other publications and exhibitions.
The job advert stated: “Applicants must be an amateur photographer, legally able to travel, and hold adequate travel insurance. The winner must be able and willing to participate in filming, photography, and other marketing‑related activities during and after the trip. Icelandair will record, produce, and use marketing content featuring the winner, the trip, and any related materials.”
If you’re ready to be internationally recognised for your ‘unique’ photography style, then this sounds like the job for you! Seems like it has some great perks too.
