Sally Hart: What are the key factors in creating a global benefits strategy?


Consider, first of all, the desired outcome: an effective global benefits strategy provides a framework for benefit plan design in all countries of operation. It will help align practices with shared objectives, and centralising structures may bring about significant efficiencies, reducing administration and cost. The global benefits strategy should be aligned to the [organisation’s] values, and overall direction. For example, a strongly paternalistic [organisation] may require a greater degree of consistency in benefits even if that involves additional cost. Another [organisation] may simply seek to remain competitive. Many consider benefits key to the employer brand.

Benefits offered still vary significantly by geography, even within the same industry. The global benefits strategy will determine the extent that the [organisation’s] employee benefits lead or follow the market in any given country. A wholly consistent offering will certainly result in benefits above market in some cases. Another approach may be to aim for consistent alignment with the local market, rather than offering the same benefits everywhere. An [organisation] with a strong need for talent may wish to target a higher level of benefits in order to attract and retain the right people. Other [organisations] may be content to track the market with a minimum offering. In any case, it is important to take account of local legislative requirements, tax, and culture.

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Whatever the direction, the global benefits strategy should be straightforward enough to be able to communicate clearly as part of an overall reward strategy. Finally, there should be sufficient flexibility to cover a degree of change; a global benefits strategy is for the long term.

Sally Hart is executive director of the International Benefits Network, a network of independent benefit consulting firms around the world