Marketing agency This Is It Marketing was founded in 2020. Headquartered in London, it has offices in Portugal and North America and employs 62 employees. The organisation offers a defined contribution pension scheme, into which employees are automatically enrolled and benefit from a 5% contribution from the employer.
The scheme is designed to be flexible, allowing employees to adjust their contributions or opt for additional investment options depending on their financial goals and risk appetite, while the organisation’s communications strategy is built around accessibility and transparency.
Elnaz Gerami, chief executive officer (CEO) at This Is It Marketing, says: “We use text messaging and digital updates through our internal platform to keep the team informed, and we hold regular remote town halls where employees can ask questions about their pensions. These efforts have proven effective, as many staff members actively engage and request more personalised advice on their pension plans.”
The average employee’s age is in the mid-30s, which influences the organisation’s choice of communication channels, which include text messaging, an internal messaging app, and remote team town halls for real-time updates and discussions.
“Our step-by-step online guide on pensions is well-received and provides a straightforward and accessible way for employees to understand and manage their pension options,” says Gerami. “The guide’s popularity highlights its effectiveness in engaging and informing our team.”
The organisation also organises pension workshops and one-to-one sessions for employees seeking information about things like optimising their contributions, understanding investment options, and planning for long-term financial stability.
“These sessions offer a personalised experience that builds trust and ensures staff feel supported in their financial planning,” adds Gerami. “We review our pension communications strategy on an annual basis and incorporate feedback from employees to ensure it stays relevant and effective. This approach allows us to continuously adapt our communications strategy to meet the evolving needs of our team, ensuring they feel well informed and valued.”
