Nearly a third (31%) of employees ranked increased employer pension contributions as the most important perk for their 2026 benefits packages, according to research from Epassi UK.
Its survey of 2,000 adults also found that this figure rose to two-fifths (40%) of respondents aged 55 years and above, citing increased pension contributions as their main priority as they look to maximise their retirement pots.
Just under a third (30%) ranked private medical insurance as another high priority for their 2026 reward package.
Flexible-working opportunities also rated highly in employee preferences, with more than one-fifth (22%) citing hybrid working as important. Almost a third (31%) said unlimited paid time off was a priority, along with remote-working weeks and work-from-anywhere policies (18%).
Just over a fifth (21%) of respondents felt both wellbeing allowances to spend as they choose, and discounts and vouchers from high street shops and brands were important benefits to them, while 18% cited support with energy bill costs as helpful.
Matt Russell, chief executive officer of Zest and Epassi UK, said: “Employees are demanding more financial support from their employers, particularly to provide a boost to their retirement planning. As many businesses face increased costs and struggle to raise salaries, leaders should be looking for alternative solutions to maintain morale and support the financial wellbeing of employees. Employers which are unable to do this risk losing talent, which impacts their competitive edge and, ultimately, productivity.
“As pressure from the rising cost of living continues, employees are looking for additional financial support from their employer. Leveraging benefits technology platforms allows employers to offer personalised packages and communicate clearly what’s on offer to drive engagement with benefits and value for money.”
