A franchisee owner of four McDonald’s restaurants in Leicester has committed to awarding employees with a local gift card for rewards and incentives.
Established by BID Leicester, the Leicester Gift Card is part of the Town and City Gift Card initiative across the UK and Ireland. More than 170 shops, restaurants, attractions, hotels and salons in Leicester will accept the card.
The employees will have the opportunity to receive a Leicester Gift Card as a reward throughout the year, such as for employee of the month or quarter, rising star or long service awards.
The franchisee, which employs 450 workers across the four stores, has introduced the gift card as rewards and incentives are an important part of its employee proposition. As part of its corporate social responsibility efforts, it also wants to encourage staff to spend locally.
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Angus Fraser, franchisee at McDonald’s, said: “People want to be acknowledged and rewarded for doing a good job. As a large city centre employer and a responsible business, we need to support the city where we operate and the Leicester Gift Card makes that possible. I think it’s especially important for large businesses and brands to be leading the way by choosing local with their rewards and incentives.”
James Dunham, operations executive at BID Leicester, added: “It’s fantastic to see a large city-based employer making the move to local. Every Leicester Gift Card has to be spent here in the city, which fuels the circular economy. There are more than 127,000 households in Leicester. If one person within each household was given a £10 Leicester Gift Card as a reward from their workplace or school, that would be an additional £1.2 million circulating in our economy, boosting city vibrancy and employment.”