Herbert Smith Freehills and Howdens shortlisted for Best pensions communications

Herbert Smith Freehills HowdensLaw firm Herbert Smith Freehills and kitchen furniture business Howdens have been shortlisted for Best pensions communications at the Employee Benefits Awards 2023.

This award was created to celebrate a successful strategy that boosts employee knowledge and understanding of pensions, and the need to plan for retirement.

Last year, BT scooped the accolade as a result of its mission to engage and inform the more than 71,000 members of its defined contribution (DC) pension scheme, in order to help them make the best decisions and achieve the best possible outcomes. It rolled out a number of new communications from May 2021, including personalised video content, content for its Facebook at Work site, strategically timed emails based on previous interactions and learned AI behaviour, newsletters and ‘always-on’ communications.

A BT spokesperson said: “We are delighted to have won. It’s been a lot of work, we’d like to thank Standard Life for their support, the personalised video in particular, and the support provided to our employees. It is absolutely key for us to focus on [communications], for our [employees] to be aware of their benefits, to be informed and to act. We are seeing more involvement.”

The Employee Benefits Awards celebrates those driving excellence through their reward and benefits strategies. Now in its 21st year, it will be held at the Honourable Artillery Company, London on Friday 23 June.

The daytime event will include a drinks reception, three-course meal, entertainment and the chance to network with industry professionals. The after-party will include live music, dodgems, a carousel and a big wheel in the venue’s private grounds.

View the shortlist

For more information and to book your table.

Follow the action on Twitter via @EmployeeBenefit and join in the conversation using #EBAwards23.