University of Salford and extra care and retirement living provider Housing 21 have been shortlisted in the Best alignment of benefits to business strategy category at the Employee Benefits Awards 2025.
This award celebrates an organisation that demonstrates how its benefits strategy is aligned with its broader business strategy.
Judges looked at how an overall reward strategy, and not just one specific benefit, supports both an organisation’s HR and business goals. This could include improving staff recruitment and retention, increasing productivity, improving engagement, reducing absenteeism rates and implementing a staff buy-in for a specific or one-off project or organisational aim.
The full category shortlist is:
- Aventum
- Flutter Entertainment
- Housing 21
- IVC Evidensia
- LawFront
- Northwood Hygiene Products
- PepsiCo UK&I
- University of Salford
- Worcestershire County Cricket Club
Accountancy and business advisory services firm Azets won the award last year as a result of the introduction of a monthly initiative that celebrates employees who consistently embody, and demonstrate that they are living, its values. Its strong retention and attraction techniques in a challenging environment were also recognised.
The judges said: “Azets had looked at its workforce when implementing its strategy, which was people-led. By having its employees underpinning its people strategy, it made distinct changes and got tangible results.”
The annual Employee Benefits Awards provides reward, benefits and HR industry with the opportunity to recognise and celebrate organisations, teams and individuals that have made a significant difference through their reward and benefits strategies in 2024.
The daytime event, which will be held at the Honourable Artillery Company, London on Friday 27 June, will include a drinks reception, three-course meal, entertainment and the chance to network with industry professionals. The after-party will feature live music in the venue’s private grounds.
For more information and to book your table.
Follow the action on X via @EmployeeBenefit and join in the conversation using #EBAwards25.
