Stitch Fix hires new chief people and culture officer

Online personalised shopping experience service Stitch Fix has appointed Linda Aiello as its new chief people and culture officer as of 15 November (Monday).

In her new role, Aiello will report to Stitch Fix’s CEO Elizabeth Spaulding and will lead the people and culture teams across both the US and the UK. According to the business, which was founded in 2011, it aims to serve as a “trusted style partner” through its “transformative and inclusive” e-commerce model.

She joins the business from Salesforce, where she was previously the executive vice president of employee success business partners. There, she ran the global employee-facing HR organisation which was focused on international growth and expansion, merger and acquisitions integration, and scaling culture and service.

Before this, Aiello was in charge of building out Uber’s international organisation, and spent 15 years working in luxury retail at brands including Louis Vuitton Moet Hennessey and Jimmy Choo.

Spaulding commented that she is “thrilled” that Aiello is joining the team to lead people and culture, and she will help the organisation to realise its ambitions as it attempts to transform the retail industry.

“As we look ahead at the opportunities for our business, our people and culture are at the center of building exceptional client experiences, and we are thrilled to have Linda bring her depth of knowledge and expertise in scaling highly innovative teams across geographies. I look forward to her partnership in further strengthening our culture and enabling our teams to do their very best work, in an inclusive environment,” Spaulding said.

Aiello added: “My career has been defined by my time in fashion and retail, and then by my time in tech. Stitch Fix brings the best of both together. I can’t wait to dig in with the team to take Stitch Fix, with its incredible people and culture, on this next growth horizon.”