Pension and savings fintech Cushon has rebranded to Natwest Cushon a year after its acquisition by the banking organisation.
Natwest took an 85% stake in the business and has invested in the development of its technology and products over the past 12 months. It will adopt Natwest’s tagline ‘Tomorrow begins today’, because this reflects its ambition to make pensions easier and more accessible for employees and employers.
The aim of the rebrand is to provide diversification to the wider group’s portfolio of brands and products with its workplace pensions and savings offering, and to reflect the best of the two businesses: Natwest’s financial strength and heritage with Cushon’s fintech innovation and agility.
While Natwest Cushon introduces several new products and increased diversity to the group’s product range, there will be no impact on the products currently available to employers. The Cushon Master Trust has not been renamed and Natwest Cushon will remain a separate business within the group.
Natwest Cushon will continue to work collaboratively with other organisations, individuals and policymakers as it tackles pensions issues such as customer engagement, trust, removing complexity associated with the industry, increasing consolidation, making it easier to save for the futures, and how best to encourage people to save more, earlier.
Ben Pollard, founder and chief executive officer of Cushon, said: “A year since we became part of the Natwest Group, we wanted a new brand to represent the best of both that customers get from Natwest Cushon. The peace of mind of that [their[ money is being looked after by one of the UK’s largest banking groups, plus the tech-led experience and innovation that [they] would expect from a Great British fintech. Natwest’s purple-power plus Cushon’s pink-fizz is a winning combination for savers and employers.”
