Robert Cahn 1

Lamington Group, operators of the 'hometel' brand Room2, has appointed Rob Cahn to the newly created role of head of group operations, which will include responsibility for its human resources activities.

Cahn joins from Locke Hotels, where he spent more than two years as general manager and was involved in the launch of Locke at Broken Wharf in London.

His appointment comes as Lamington Group prepares to roll out 5,000 ‘hometel’ rooms across the UK by 2030 and ahead of the opening of its third site in Chiswick this November.

Cahn, who will be based in London and report directly to the managing director, will be responsible for implementing new systems and procedures, along with co-ordinating operational and human resources activities across the Group’s aparthotel, residential lettings and co-working portfolio.

Robert Godwin, managing director at Lamington Group and room2, said: “This is an incredibly exciting time for both the hometel sector and room2, as a boom in staycationing and changing working habits favourably positions our highly flexible and experience-led product for a mix of corporate and leisure guests. Rob’s experience at Locke Hotels, in overseeing its transformation into a highly regarded, innovative aparthotel brand, will be a huge asset for the business, and attracting someone of his calibre shows the extent of our growth ambitions.”

Cahn added: “The entrepreneurial flair, company ambition and growth plans that Robert and the Group have demonstrated was a major factor in my decision to join the business. The room2 proposition in particular offers a unique angle within the expanding aparthotel sector and I look forward to working with the whole team to deliver on the vision of 5,000 keys across the UK by 2030.”