UK social media agency Coolr has appointed Ita Waller as its first chief people officer.
Waller will join the senior leadership team and report to Adam Clyne, founder and chief executive officer.
The newly created role has been introduced to elevate the agency’s approach to people and culture, from operational HR, to a strategic model. The role is part of its continued commitment to building a thriving workplace and a people-first foundation.
As chief people officer, Waller will lead Coolr’s people strategy, oversee a team of three in the UK, and work with the board to build a strategic, business-focused HR function. Her remit will include driving talent retention, enabling people to do their best work, and embedding the structures, processes and culture for its next growth phase.
With more than 25 years of experience across people and operations roles, Waller has previously held senior positions at TMW and Unlimited, which is part of Accenture Song. She has worked on building inclusive environments where talent feels supported in fast-paced industries.
Waller said: “Joining Coolr at this point in its growth means helping to shape a people strategy that’s fit for scale, while preserving the creative culture that makes the agency unique. I’m focused on building a supportive, inclusive environment where people can thrive, and ensuring that our ways of working evolve in line with the business.”
Clyne added: “As we continue to scale the business and evolve how we work, bringing in Ita marks an important step in our journey. She brings a brilliant mix of strategic thinking and people-first leadership that will help us build for the long term. We’re growing fast, but we want to do it in the right way, and Ita will be key to shaping the culture and structure we need for the future.”
