UK home care provider CCH Group has rolled out a communication app to its almost 14,000 employees as part of its commitment to prioritise its workforce and place people at the centre of its business.
The group is made up of 32 operating businesses across the UK, delivering homecare, supported living, live-in care, and complex care. Employees are rarely office-based and often work alone.
Provided by Staffbase, the app will enable the group to create a community where all employees can interact via smartphones or other mobile devices, wherever they are. It has interactive tools to provide quick access to important documents, encourage feedback, share stories and celebrate employee success, and also provides information on what matters most to employees.
The group decided to introduce the app following research it undertook, which revealed that care workers often feel underappreciated for the work they do, despite being applauded during the pandemic. Feedback included the phrase “we are just care workers,” so reversing this was part of its overall strategy to connect the organisation, recognise employees and elevate the role of care workers, as well as develop an employee-centric vision.
Gary Fee, chief executive officer of CCH Group said: “We are on a mission to create a culture of excellence and become the best place to work in care. We can only achieve this by listening to our people and encouraging participation in the decisions we make. Giving our employees a voice is a vital part of making them feel valued for their skills and dedication.
“We named the app CCH Connect because it will play a pivotal role in knitting us together as one company, where we support each other to deliver more exceptional care. It will also help ensure that nobody feels they are working in isolation, which can be a risk of remote work.”
