So, you’ve started a blog to keep your people up-to-date during the Covid-19 pandemic, but you’re not sure what to write about? If the messages I’m receiving from our clients are true, I can assure you that you’re not alone.
First, I want to say how great it is that you are blogging or about to start communicating this way with your people. Prioritising communications is key during times of uncertainty, and it’s taking that first step and reaching out to your people that’s critically important. When organisations are silent, or limit the flow of information, fear and misinformation can quickly fill the void — this is especially true if your employees aren’t in the same office anymore, as with many are new to working remotely or otherwise separated from the usual day-to-day, face-to-face communications.
If you’re new to blogging it can be difficult to find topics that you think will help and engage your employees, but the key is not to overthink it. That’s why we recommend that you make blogging a weekly habit, so that you can stay visible even from a distance.
Creating a communications plan or calendar can help keep you focussed when you’re writing blogs. Read more here.