For many businesses, blogs are an essential channel to relay important company updates and news to their employees. In the age of COVID-19, this has become increasingly important as businesses around the world are dealing with dispersed workforces, with a mix of remote workers and frontline employees. But what is the point of writing so many blogs if none of your people are engaging with them?
Whether you’re a full-time blogger, a leader who is responsible for a weekly company news update, or just looking to improve your copywriting skills, you probably know that the first step to improving your blog readership is getting people to pause when they see your blog. And that is why headlines are everything.
Click here to learn how to craft headlines for effective employee communications.