How The Gym Group leveraged recognising a deskless workforce to increase engagement scores by 14%

Discover how The Gym Group uses digital R&R and communications to boost employer branding and retention for a hard-to-reach demographic.

The Gym Group breaks down barriers for all who want to start a gym membership by creating an affordable, contract-free gym that is open 24/7. They have 206 gyms across the UK. Because of their largely deskless workforce of over 2,200 employees, The Gym Group faced the problem of keeping their staff engaged, recognised and in the know.

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Click the link below to see how The Gym Group achieved the following results:

  • Ranks 25 in Glassdoor’s top 50 places to work with
  • Won The Engagement Excellence Awards’ Most Initiative Response to COVID-19 category in 2021
  • 69% of employees surveyed in annual engagement survey strongly agree they expect to be working at The Gym Group in the next 6 months

The results speak for themselves here.