Pepsico-shutterstock_2196684545

Source: Jonathan Weiss / Shutterstock

Global food and beverage organisation PepsiCo has launched a programme to improve the financial wellbeing of its 280,000 employees across 59 countries.

Its Healthy Money programme, which is provided through a partnership with financial education provider Nudge, aims to address financial stress and promote long-term financial wellbeing for its workforce by providing a globally consistent financial wellbeing strategy.

Employees and their families can access impartial, personalised financial education tailored to local contexts through an omni-channel approach, which features digital tools, customised content, and local language resources.

The programme includes a dedicated online portal accessible via QR codes to ensure inclusivity for frontline workers, multilingual capabilities and Spanish language support for US employees, and incentives, such as gift cards and prize sweepstakes, to encourage participation.

The programme was designed after PepsiCo identified money management and the increasing need for financial literacy, especially amid global economic challenges, as a key concern affecting its employees worldwide. It wanted to address this through a global initiative that it is accessible to employees regardless of location.

The goal is to reduce stress, enhance financial literacy, and support broader diversity, equality and inclusion goals through personalised education for employees, their families, and communities.

Barry O’Brien, senior director, global retirement and financial wellbeing at PepsiCo, said: “We had different flavours of financial wellbeing. Really robust in some markets, not as much in others, and in some it didn’t exist. We needed to make sure that we have a globally consistent experience for all our associates. We do quite a bit of listening and surveys to give us an education into the channels that specific cohorts would prefer. We are starting by focusing on building financial literacy which will be a multi-year journey through our partnership with Nudge. I’m super excited about the ability to drive action and learning through the Nudge content and signposting our folks within the ecosystem.”