Communicating with millennials: The YOLO generation

By Bekkie Wetz, Global Product Success Manager

What springs to mind when you read the word “millennial?”

I may be the Global Product Success Manager for Reward Gateway, but in a past life at RG, I spent most of my time working with different clients and communicating to their different demographics. It’s so important to tap into what those difference are, and one of them is a generational difference.

Millennials are a demographic in their own right. The term has been bandied around for a few years now, but their presence – and uniqueness – has finally settled as a very real, very tangible aspect of working life.

If you want to communicate, work with and engage millennials effectively, click here to understand why and what makes them different.