Enterprise data management firm Syniti has recruited Craig Ayers as its new chief people officer as of this month.
In this role, Ayers will lead Syniti’s global HR function, including talent management, recruiting and employee engagement efforts. In addition, he will oversee its employee resource groups, helping sustain and continuously develop its inclusive culture.
Ayers joins from physical and immersive experience design consultancy Journey, which he co-founded and served as chief operating officer (COO), chief financial officer (CFO) and board member. He built operational and financial processes and helped drive the acquisition and integration of businesses aligned with its strategy.
Before this, he served as global CFO and COO at design consultancy Frog Design for nearly nine years until it was acquired by Capgemini in 2021. Prior to this, he worked in finance, operations and HR at Accenture, including a stint as director and country lead in Mauritius.
Ayers said: “It’s the journey and stories that we make together that inspire me and I’ve been blown away by the talent that I’ve seen at Syniti already. The business is highly differentiated in a fast-growing market, solving real business data problems for clients in unique ways like its data-first strategy. I’m excited to be a part of this team and help continue to drive success with our people, customers and partners.”
Melanie Payne, CFO and chief business officer at Syniti, added: “Craig brings the creativity and operational experience that make him a perfect fit to lead our culture and talent agenda. We have an engaged and high-performing workforce, which he will continue to build out as Syniti expands its team around the world. We feel fortunate to add him to the team.”
