Schemes appear to be meeting this aim, with the proportion of respondents reporting that their plan has successfully improved staff engagement rising steadily over the past few years.

A further fifth (21%) of respondents cited improving staff recruitment and retention as their scheme’s main objective.

Unsurprisingly, employee engagement is the most popular measure used by respondents to gauge the success of their flex objectives. This year, 74% of respondents say they use this method, compared with 35% in 2013.

EB-FlexibleBenefits-Attitudes2-2014

EB-FlexibleBenefits-Attitudes3-2014

Read more of the Employee Benefits/Towers Watson Flexible benefits research 2014