Social proof is one of the most important parts of doing good within an organisation, and the stats confirm it. For example…
- 72% of consumers consider customer testimonials more credible than when a brand talks about its own product (TINT)
- 72% of consumers trust a business more as a result of positive reviews and testimonials. (BigCommerce)
- 63% of consumers consider visual testimonials to be more credible than written testimonials (TINT)
When it comes to social proof, CSR programs are a huge part of keeping your employees engaged. No matter what form your CSR activities take, CSR storytelling of your organisation’s social proof is crucial in this climate.
How Marketing teams can use social proof to their advantage
Effective CSR marketing can be a huge advantage for brand reputation. Brand reputation impacts all organisations. Prospective employees are increasingly looking to organisations to be bastions of social and eco good.
Social proof:
- Nurtures brand reputation
- Encourages current employees to do good
- Increases conversation around your company values
- Boosts business
In short: Employees want to do more good. Social proof demonstrates that your organisation can provide that for them through CSR. Digital marketing techniques can have so many benefits, so let’s look at some examples of how to showcase your CSR campaign success stories.
Want to learn more?
Read OnHand’s full article on Social proof: The most effective ways to showcase your CSR activities. Discover examples of social proof and what OnHand can do to level up your social and eco offering.
Understanding how to promote CSR activities is one thing; having corporate social proof strategies is another. However, social proof is easy when your people are enthusiastic about doing good deeds. When you dedicate time to social proof, social proof will benefit you in turn.
Interested? Book a demo and let’s start working on your company’s social impact.
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