Energy supplier E.On has signed the national Fertility Support Pledge as part of its commitment to support employees undergoing fertility treatment.
The Fertility Support Pledge is a commitment for employers to provide clearer, kinder and more consistent support for employees experiencing fertility issues.
As a signatory of the pledge, E.On is required to offer time off for fertility appointments through flexible working and paid time off to accommodate unpredictable, clinically timed appointments, as well as publish accessible policies and guidance so employees and managers understand entitlements and support.
It has also committed to appoint a fertility ambassador or champion to foster open conversations, reduce stigma and help employees access support, and equip line managers with practical training and education on the physical, emotional and financial impact of fertility treatment.
E.On already provides fertility support, including unlimited paid fertility leave for both partners, flexible working for appointments, recovery and wellbeing, manager training and peer-led networks through its Fertility Forum and Fertility Friends.
It also has a fertility journey guide for individuals and line managers covering IVF cycles, practical adjustments and support planning, and a digital learning programme that shares real fertility journeys to help employees understand the impacts and offer meaningful support.
As a family-friendly employer, E.On provides a comprehensive, gender-neutral support package for employees of all genders and sexual orientations, inclusive of LGBT+ families and surrogacy journeys. It was accredited as a fertility-friendly employer in 2024 and named Fertility-Friendly Employer of the Year in 2025.
Helen Bradbury, chief people officer at E.On UK, said: “Growing a family should never mean having to choose between your career and the physical, emotional and financial realities of fertility treatment. We’re proud to sign the Fertility Support Pledge and to support efforts in Parliament to better recognise the impact fertility treatment can have at work. Our approach is simple: clear policy, compassionate flexibility and peer support, creating an environment where employees can focus on their wellbeing and feel genuinely supported throughout their journey.”
