Earthmiles app to launch to employers

Megha-Prakash

Healthy lifestyle reward app Earthmiles will be launching to UK employers from April 2018.

The new app, [email protected], will enable employees to earn points for completing exercise either at work or outside the workplace by gathering data from health apps and wearables that employees currently use. The collected points can then be redeemed against healthy rewards, such as sportswear or nutrition products, helping to encourage healthy lifestyles and behaviours.

[email protected] has been designed to improve employee wellbeing, increase employee engagement and build loyalty between the employees and the organisation. It can also help employers tackle any issues around absenteeism, presenteeism and workplace stress by presenting aggregated insight data via an analytics dashboard.

The new app will be rolled out in the UK from next April, with global organisations able to access [email protected] from 2019.

Earthmiles are currently searching for UK organisations to conduct live trials of the [email protected] app ahead of the April launch date.

Megha Prakash (pictured), co-founder and chief executive officer at Earthmiles, said: “Building on the success and popularity of our consumer app, we have been looking at new markets where the Earthmiles concept can make a dramatic difference to people’s levels of wellbeing. Today, we are spending more and more time at our desks working, and so it was a natural evolution for us to enter the workplace.

“At the same time we also recognise that employers have some real challenges in ensuring the continued wellbeing of their staff across physical health, mental health and financial health. This becomes more and more difficult for HR teams as employees become increasingly remote from offices or as businesses begin to embrace the gig economy.”

Tobin Murphy-Coles, co-founder and chief commercial officer at Earthmiles, added: “I passionately believe that the workplace needs a product like this, both to mitigate the rising costs for businesses linked to the issues of poor wellbeing, such as absenteeism, but also for employees to be rewarded for being active with both body and mind. There have been other propositions that engage people who are fit and athletic in our workforces’, however Earthmiles is about encouraging the majority of us who just want to be active, eat well, sleep well and manage our stress.”