Global Critical Logistics people

Global Critical Logistics, a specialised logistics and freight forwarding firm across live events, fine art, TV and film production, and automotive sectors, has appointed Elizabeth Berman as its first chief people officer.

In this new role, Berman will develop an HR infrastructure that provides a high service level to both employees and customers.

Her career has included several leadership roles with revenue responsibility in both for-profit and non-profit, large enterprises, and start-ups. Previous roles she has held in the sports, entertainment, hospitality, and consumer products industries have been at organisations such as Harris Blitzer Sports and Entertainment, Nike, Estee Lauder and Vevo.

With a firm belief in the importance of prioritising mental health for all, which she stated will be a fundamental value underpinning her work, Berman is a champion of culture as a strong foundation for success, has led in rapidly changing, high-growth environments, and is passionate about achieving a vision by attracting and developing top, diverse talent and building employee engagement.

Berman said: “I’m looking forward to advancing our global culture, while preserving each individual businesses’ legacies. In particular, I am excited about ensuring that the continued growth will positively impact employees’ careers. Core to my role, I will be ensuring our approach focuses on individual growth and development, while introducing new career pathways across the portfolio.”

Daniel Rosenthal, president and chief executive officer of Global Critical Logistics, added: “I am a firm believer in building on our 45-year foundation by investing in our team and culture. Elizabeth is the perfect partner to build out the people function. She combines leadership and compassion with data-driven decision-making and strategic thinking. By ensuring the right tools, resources and infrastructure are available and accessible to all, Elizabeth will help our people support our customers, thrive in their jobs, and seize the many opportunities we have for career development.”