Finding your North Star: Why company purpose matters more than ever


Right now we are all faced with extraordinary challenges and for some, those challenges will be life changing. In a matter of weeks the way we do business has been turned on its head.

Because of this we are working to manage multiple scenarios that many have never encountered before. In short, HR leaders are juggling more than they’ve had to in the past with more pressure and less resources — from pandemic crisis management and increased communications to staying on top of changing government and safety regulations, updating policies — all while staying afloat of normal HR duties and maintaining company morale.

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Amidst the uncertainty and constant change we can find a North Star if we look to our organisation purpose, for this remains constant.

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