By Pippa Arthur-Van Praagh, Global Employee Communications Evangelist
When I started out in internal communications and engagement (almost a decade ago), I thought it was all about getting the right message out. That a well-crafted email or a catchy poster would be enough to engage people or change their behaviour. I’ll cut to the end of that story and tell you that it definitely wasn’t enough.
What I learned over time was that it’s about the conversation and also that you don’t have to get it right instantly.
Communications are for life, not just for Christmas, and so with everything we communicate to employees, we have an opportunity to refine it, test it and improve it for next time.
Click here to read a few examples of how assumption failed me, and how I overcame it.
