Aldi on the hunt for cracking Easter egg tasters

Aldi on the hunt for cracking Easter egg tasters

Something for the weekend: Aldi is on the hunt for three cracking connoisseurs to road test a selection of its Easter eggs and get paid in chocolate. Yes, really. No yolk.

The retailer is offering an eggsciting opportunity for recruits who have an “infatuation for confectionery, experimental taste buds and bucketloads of charisma” and would like to be rewarded in kind. But hopeful hires have to be quick – the closing date for applications is Monday, 15 March.

As part of the role, the chief Easter egg tasting officers will be sent 10 seasonal treats, including the company’s blonde chocolate Specially Selected Exquisite Beehive Egg with honeycomb pieces and Giant Dragon Egg.

The lucky individuals will then be required to taste, rate and review five of the products on camera. The video clips will be shared on the retailer’s social media and feedback will help the buying team develop new creations in 2022.

Last year, Aldi sold more than seven million Easter eggs. For 2021, it has introduced milkshake, beehive and geo shaped eggs, as well as a variety of free-from and vegan options.

Julie Ashfield, managing director of buying at Aldi, said: “We’ve never before had such a wonderful variety of Easter egg shapes, colours, and flavour combinations.”

To apply, potential recruits are advised to submit a one-minute audition video with an email explaining why they would be eggsellent for the job.

Ashfield added: “We want to hear from people of all ages who simply love chocolate and can help showcase our innovative range.”

The role certainly sounds appealing to the chocoholics among us at Employee Benefits, but we’re not hatching a plan to do a spot of moonlighting. Instead, we’re concentrating on health initiatives and employee fitness challenges to tackle the extra calories we’ve piled on in lockdown.