Claro Wellbeing’s recent research, published in People Management, shows that more than one in three (35% of) organisations have been “wellbeing washing”.
In this article, published in full here, the Claro Wellbeing team dig into what the term “wellbeing washing” means, give some examples, and explore how can you can avoid wellbeing washing at your organisation.
What is wellbeing washing?
Wellbeing washing is when an organisation makes a public display of support for mental health initiatives but lacks adequate mental wellbeing support. It’s a form of not practising what you preach.
Such displays give the false impression that an organisation’s track record on supporting its employees’ wellbeing is better than it (really) is. Wellbeing washing leaves employees feeling their organisation is being dishonest and even hypocritical, which, in time, harms its reputation and brand.
By wellbeing washing, an organisation exposes an inconsistency between what it says and what it does.
Click here to be taken to the complete Claro Wellbeing article, which includes examples of, and essential statistics on, wellbeing washing.