VeUP appoints head of HR

VeUP head of HRVeUP, an organisation which delivering specialist services for start ups across technology and finance, has appointed Cheryl Powell head of HR.

In this role, Powell will lead VeUP’s people management and HR strategy, boosting its technology credentials and hiring new talent. She will also accelerate its culture by implementing new training and development programmes.

Powell has more than 20 years’ experience leading human resources teams across the Europe, Middle East and Africa (EMEA) region, supporting high-growth organisations with strategy, culture and talent acquisition. She previously led HR operations at global broker Trade Nation, as well as at IT accreditation and training giant Learning Tree International.

Powell said: “VeUP is on an incredible growth trajectory, with a rapidly expanding international team to manage and develop. I’m really pleased to be joining such a dynamic business with huge ambitions to transform the market and help build an incredible culture to allow every member of the team to thrive.”

Damian Skendrovic, general manager EMEA at VeUP, added: “Juggling a rapidly expanding team requires a dedicated HR strategy, and Cheryl has the energy, experience, and vision to deliver all this and more for our business. We’re very excited to have such a seasoned industry expert onboard to ensure our people management, recruitment and retention policies are operating at the highest standards.”