Bus and coach operator Stagecoach, which employs 23,000 people in the UK, has raised upwards of £1,000 for Roald Dahl's Marvellous Children's Charity.
As part of the organisation's Giving for Good initiative, which supports its commitment to donate 0.5% of pre-tax profits to charitable causes on an annual basis, the 'Marvellous Miles' challenge encouraged employees to compete to log the most miles walked during November 2022. In total, the initiative saw staff log almost 9,000 miles.
Employees in Manchester won overall, clocking up a total of 3,171 miles, while Manchester-based driver David Hunt was the individual winner, walking 1,000 miles.
The challenge was communicated and promoted to staff via Stagecoach's internal communications app, Blink, throughout the month. Employees were then able to log their progress on an app called BuddyBoost, which the business partnered with for this campaign.
The winning team will be the ones to present the cheque to the charity.
Roald Dahl's Marvellous Children's Charity provides specialist nurses and support for more than 25,000 seriously ill children across the UK.
Stagecoach also has partnerships with Missing People, the Trussell Trust, and Happy Days. It not only provides financial donations, but has also committed to supporting charities in other ways, such as raising awareness and providing transport services.
Marc Atkins-Turley, commercial director and chair of the Stagecoach Charity Committee, said: “We are really pleased to be able to further support the important work that Roald Dahl’s Marvellous Children’s Charity does.
“It has been great to see our people get involved in fundraising for the charity while getting competitive to see who could walk the most number of miles across the month with our team in Manchester being crowned the winners.
“This has been the first year we have partnered with charities in this way at Stagecoach and we have already seen some positive benefits of doing so whilst also supporting our local communities. We are looking forward to continuing these partnerships into the new year and seeing what else we can achieve together.”
Louise Griew, chief executive of Roald Dahl’s Marvellous Children’s Charity, added: “We are delighted and very grateful to partner with Stagecoach. Through our partnership, our charity will be able to establish more Roald Dahl Nurse Specialists in the communities where Stagecoach operates and across the UK.
"Our charity currently supports over 25,000 seriously ill children and together we can ensure more seriously ill children and families receive the vital support and care they need. Thanks to everyone who took part in the challenge and donated.”
