More than half (57%) of business leaders who feel employees do not understand their reward have seen a drop in employee motivation, according to a study from Drewberry, the employee engagement and research consultancy.

The research also found that business leaders who feel employees understand their reward only 23% saw a drop in staff motivation.

Drewberry conducted the study into the relationship between three key criteria in engaging employees and changing levels of employee motivation during the recession. The factors that were used in the study included employees feeling as though their opinion counts, employees feeling as though they are rewarded for their efforts and finally employees feeling as though their organisation clearly communicates with them.

The Drewberry research team asked business leaders from UK organisations of all sizes and industries ‘Do you feel your employees have lost motivation during these tough times?’ The responses were cross tabulated and analysed against other questions asked, which related to employee opinion, employee reward and employee communication.

Of the 157 respondents, 39% of business leaders agreed they had perceived a drop in the levels of employee motivation in their organisation.

Other key findings:

  • 84% of business leaders who do not utilise employee opinion in making business decisions saw a drop in employee motivation.
  • 19% of business leaders who utilise employee opinion have perceived a drop in employee motivation.
  • 91% of business leaders who feel they do not clearly communicate with their employees agreed they had perceived a drop in employee motivation.
  • 12% of business leaders who feel they clearly communicate to employees perceived a drop in motivation.
  • 79 per cent of business leaders who answered negatively to all questions relating to utilising employee opinion, rewarding staff for their efforts and clearly communicating with their employees have perceived a drop in motivation.
  • 24% of business leaders who answered positively to all of these questions saw a drop in motivation.
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