Something for the weekend...
Morrisons employees are to star in the supermarket’s Christmas campaign advertisements.
The campaign is due to launch on social media today (6 November), followed by a prime-time television advertisement slot at 7:15pm on ITV.
Morrisons’ bakers, butchers, fishmongers and greengrocers will appear in the Christmas advertisement campaign, which will include in-store activity, as well as outdoor and radio advertising, direct marketing and a series of three television adverts.
Andy Atkinson, marketing director at Morrisons, said: “The stars of our advert are our staff; they are the ones who deliver a magical Christmas [to our customers] through their passion.”
The Employee Benefits team are wondering whether TV stardom could be used to boost staff motivation and recognition at Christmas, and whether we're cut out for a prime-time TV slot...
