EXCLUSIVE: Edenred adds incentive programme to product range

Edenred has added a new incentive platform and a new employee discounts platform to its product range.

The Complements Select incentive platform brings together all the provider’s reward products, including vouchers and gift cards for single and multi-store use, experience products, and holiday and travel products.

A personalised email with an e-code is issued to staff, which they then use to log into the programme and redeem it for their desired product or discount. The scheme can be used for recognition and to thank staff.

The provider has also re-engineered its employee discounts platform to offer a more personalised online shopping experience to employees. Its offers, discounts, vouchers, cash-back and competitions can all be tailored to be relevant to each employee.

Andy Philpott, sales and marketing director at Edenred, said: “Employers are looking at incentive and benefits platforms that their employees appreciate and will participate in.

“Employees are increasingly looking for benefits and reward products and experiences that can be personalised to them as an individual. This can increase participation in the benefits scheme.”

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