Learn how to use gamification to engage generation Z at Employee Benefits Connect

Jon Bryant copy

Delegates attending Employee Benefits Connect 2016 can learn about utilising gamification techniques to engage generation Z during an interactive roundtable session led by Jon Bryant, director, online and communications at Aon Employee Benefits.

The session, ‘How important will gamification be in fully engaging generation Z?’, will examine how gamification is currently being used within the context of employee benefits, the role it could play in multi-generational communication strategies, and the key issues around gamification that employers should consider.

The roundtable will also look at examples of gamification within other industries and discuss how these could inform strategies to engage generation Z, or post-millennial, employees in the workplace.

Bryant (pictured) said: “The use of interactive technology to improve engagement in the workplace especially concerning finance and pension issues will be crucial, although it is not helpful to stereotype workforce generations.

“Aon’s own research conducted in September 2015 on employee reward for multi-generational workforces found that there is a distinct difference in communication preferences across the generations. Gamification is one such method that could prove successful for engaging generation Z.”

Employee Benefits Connect 2016 will take place on Wednesday 9 March at the Lancaster London.

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