EXCLUSIVE: Reward Gateway acquires US employee engagement specialist Brand Integrity

reward gateway

EXCLUSIVE: Global employee engagement and HR technology provider Reward Gateway announced today (17 July 2018) that it has acquired Brand Integrity, an employee engagement specialist operating from Rochester, New York.

Brand Integrity, founded in 2002, is an employee engagement technology and consulting organisation that works with clients across 25 industries, including Rite-Aid, Constellation Brands and Excellus BlueCross BlueShield. These will now be added to Reward Gateway’s client roster, which includes IBM, Macdonald’s, Unilever and Samsung. 

The acquisition will more than double Reward Gateway’s team in the US. The combined group will operate under the Reward Gateway brand, with more than 400 employees, servicing 1,800 clients and 4 million end-users globally. The deal value was not announced, but comprised cash and stock.

Gregg Lederman (pictured, right), founder and chief executive officer of Brand Integrity, will join the executive board as president of employee engagement. Brand Integrity’s 25 Rochester-based employees will work alongside staff in Boston to serve the organisation’s American clients.

Doug Butler (pictured, left), chief executive officer at Reward Gateway, said: “We’ve been investing heavily in the US market since we established our Boston headquarters earlier this year, and this acquisition underlines our commitment.

“Brand Integrity has an excellent team, product set, and great client relationships, resulting in employee engagement scores three times the global average. We couldn’t be more excited to be working with the Brand Integrity team to bring our broader product offering and support resources to their clients, and their in-depth knowledge and winning service formula to ours.”

Lederman added: “This completes a two-year search for a new home and partner for us. We met many companies and were fortunate to have several offers, but the fit with Reward Gateway was absolutely the best. I’m truly excited to experience the next chapter with our clients and employees.”