iGlobalFitness will donate a proportion of the entry fee to ActionAid for every employee who signs up to its Stay Active Challenge.
The challenge is an employee wellness competition that provides personal activity coaching for all participants while measuring health improvements of employees.
For £50 each, employees sign up in teams of five, increase their daily activity and work their way to the top of the Stay Active Challenge leader board.
Money raised from the challenge will go towards the ActionAid India Priority Project which aims to help improve the lives of thousands of children living on the streets of Andrah Pradesh and Uttar Pradesh in India.
iGlobalFitness’ donation will be used to run drop-in shelters, providing counselling, de-addiction, education and training and giving children the chance to return home.
Adam Lask, chief operating officer of iGlobalFitness, said: “We were keen to find a project to support that would make a real tangible difference to people’s lives.
“The work that ActionAid does in India is truly amazing. Through investing in the Stay Active Challenge, organisations can now improve the health and wellbeing of the workforce, and at the same time contribute towards a very worthy cause.
“As the partnership grows we will be announcing further ways for organisations to get involved and support this project.”
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