Rapid delivery business Gopuff has started rolling out its GoStock Equity Programme for its 1,400 employees and workers in the UK.
The business released an internal memo last week that detailed the initiative, explaining that employees and workers, including delivery drivers, will receive equity and an ownership stake.
Gopuff said it introduced the programme to provide staff with a share in ownership as part of its commitment to the UK market.
A spokesperson for Gopuff said: “This is a direct acknowledgement of our continued efforts and underscores our commitment to the UK, a priority market which has experienced significant growth, with revenue increasing at a 30% compound monthly rate and 10 times order growth since launch. The amount employees and workers receive in stock options will vary based on several factors. They will be valued in the range of thousands of pounds.”
In June 2022, GoPuff partnered with Collective Benefits to roll out a series of perks for UK delivery drivers and store team members, including access to discounted fuel, and a fuel finder tool that allows delivery staff to deals. More than 200 fuel cards have been approved since the launch.
Additionally, staff have been given access to deals and discounts designed to help them save money on everyday purchases, such as utilities, groceries, entertainment and sporting activities, purchases at lifestyle brands, electronics, and home items. They can choose to pay for their monthly purchases in one single bill at the end of each month.
Gopuff stated that these perks were introduced in order to enhance the experience of its UK delivery partners.
