Brand performance agency ForwardPMX has appointed Andrea Bredau as its new global chief people officer.
In this newly created role, Bredau will lead the company's HR strategy in 15 countries, with a mission to empower teams, develop and diversify its staff base, and unlock innovation and potential.
Bredau has more than 20 years’ working for numerous agencies, including six years at Interpublic Group, as well as stints at LBi, Havas and Euro RSCG. In her new position she will be based in New York, and work in partnership with the organisation's four hubs in North America, Europe, Asia and the Middle East.
Commenting on the appointment, ForwardPMX Global CEO James Townsend said: “Andrea has world-class leadership skills and passion for nurturing a culture which produces fulfilled, motivated and high-performing teams. This is an important year for the agency, and Andrea will be instrumental in driving the strategic vision for our talent and cultural development.”
Describing her new move, Bredau said: “We are living through periods of immense change, which has only further reinforced the importance of having a workforce and workplace culture that is diverse, equitable and connected through shared values.”
She added: “I’m inspired by the dynamic, highly dedicated groups of people I’ve met in my work thus far at ForwardPMX. I look forward to making a positive impact on our people programmes, while positioning the agency as a leading choice for incoming talent and clients.”
