Boehringer Ingelheim phased in its flexible benefits strategy between 2004 and 2006.
Its first step was to launch a range of voluntary benefits, branded BI Lifestyle, along with a launch brochure and an online movie.
This was followed three months later by online total reward statements to demonstrate the company's investment in benefits.
Salary sacrifice benefits, including childcare vouchers, were then rolled out to enable staff to take advantage of the available tax and national insurance savings.
A year later, it introduced a flexible benefits scheme using Motivano's technology so employees, half of whom work remotely, could model their benefits package online to fit their needs.
Rowena Beasley, HR manager, says: "[The package] has been fully embraced by the employees."
