What does community spirit have to do with the employee experience? Quite a lot
By 2025, Millennials will make up 75% of the global workforce, and they’re looking for socially responsible employers.
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Research from 2003 suggested that graduates would be willing to forgo up to 20% of their salary if it meant working for a socially responsible organisation.
Being recognised as a socially responsible employer is a big boost for your employer brand. Not only are more potential employees seeking this quality – but clients are too.
“Embracing CSR increases customer retention and loyalty, increases employee engagement, improves brand imaging, attracts investment opportunities and top talent, and makes a difference for bottom-line financials” Investopedia
It’s important to remember that just doing a few bits here and there isn’t going to cut it. Social responsibility must be embedded into the business’s core values, forming your social value pledge.
In this blog, we take a look at: core values, practising what we preach, our pledge to the planet, and our pledge to our people.