Case study: 3UK
Phone company 3UK has moved with the fast pace of technology, incorporating a pensions modelling tool into its benefits system for staff. Andy Wiles, director of reward, explains: "When you have a group personal pension (GPP) it is important to provide staff with as much information as possible. The interactive tool allows us to hand out the details and then let individuals make the decisions."
Wiles also uses roadshows because he views them as an effective way of encouraging employee engagement with benefits. When promoting the company's wellbeing scheme, for example, a face-to-face communications campaign was considered the best way forward.
"Sometimes you must go further than just putting the benefit out there. If you are up there in front of them, staff take much more notice of what you say. We became very involved with employees, and had a nutritionist and a t'ai chi expert come into the office," explains Wiles.
