We reported earlier this month that US-based real estate agency Rapid Reality offered employees a 15% pay rise in return for them getting a tattoo of the organisation’s logo.
Young, technology workers in Bangalore, India, however, clearly missed this story. These high-fliers tattoo their bodies with their employer’s logo for nothing.
The ‘Bangalore Branders’ are so proud to work for large Western technology organisations such as IBM, Apple and Microsoft, they get a constant reminder of their employer etched into their skin as a sign of status.
Employee engagement and motivation in these organisations must be through the roof.
