Gift card provider SVM Europe has added the Rugby Football Union (RFU) to its portfolio of providers.

The Rugby Store gift card, operated by the RFU, can be used to purchase merchandise via RFUdirect.com or at the Twickenham Stadium and town centre stores.

Jane Barron, licensing and marketing manager at the RFU, said: “The RFU are delighted to be teaming up with SVM to open up our retail gift card to the corporate rewards marketplace.”

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