Lifestyle hotel and hospitality organisation PPHE Hotel Group has promoted Jaklien Van Sterkenburg to executive vice president, people and culture, head of HR.
In her new role, Van Sterkenburg's focus for 2018 will be to create and implement an employer brand and team value proposition for PPHE Hotel Group's Art'otel arm, mirroring the work she carried out for the organisation's Park Plaza Hotels and Resorts business over 2017.
Her new position will also centre around people development, including leadership competencies, talent management and organisational culture, spearheading a new recruitment screening process and applicant tracking system, and implementing a new people system in the Netherlands.
Van Sterkenburg has worked within PPHE Hotel Group for the past 20 years, holding roles such as vice president, people development and HR; human resources manager; regional director of sales; and interim hotel manager.
