Even the most dedicated employees' loyalty to their employer hangs in the balance during those critical few minutes after the alarm clock goes off, when staying in bed over earning a living can seem like a viable option.

Now employers can recognise the daily challenge of getting up in the morning by incorporating a bed into their staff motivation programme.

Virgin Experience Days has launched a new product called the Fast Asleep Bed Tour, where staff are taken through the countryside on a motorised bed. Employees head out onto public roads for a five-mile adventure tour, safely tucked up under the duvet. Nightcaps and hot water bottles are also provided.

If for some reason employees don't feel it is dignified to pile into a giant motorised bed with their colleagues and hit the open road, not to worry, they also have the option of thundering around a race track on a office desk.

Jackets and ties are provided for this chauffeured trip in a fully equipped office for three laps around the super fast raceway. Securely strapped in to an office chair staff have full use of the computers, conference table and water-cooler.

Talk about being driven to distraction....

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