She said: “The challenge is getting the right initiatives first and keeping momentum over the long term, beyond the launch phase and into further years of development.”The biggest challenge facing HR and benefits professionals is creating a sustainable benefits agenda that resonates with a diverse workforce, said Jackie Buttery, head of reward at Eversheds in an interview with Clare Bettelley, associate editor at Employee Benefits.
HR professionals are also looking to integrate their initiatives where they can so that they appear coherent to employees, added Buttery.
“Providers can help us in those efforts in really understanding what organisations are looking to deliver with the various strategies they have in place, and trying to tailor and target their communications and the style of delivery of their products to make sure they fit with the organisation in question.”
Read more from the Employee Benefits/Lorica 100 Club Thinktank debate
