Aberdeen Asset Management improves financial education for its own staff

Aberdeen Asset Management is running a number of financial education seminars for its 2,000 employees. 


A number of different topics have been covered to appeal to all age ranges, from learning how to get on the housing ladder to how to make a pension last longer.

In the seminars, provided by Lemonade Reward, younger employees of Aberdeen Asset Management were more keen to learn about the housing market, compared to staff with families wanting to know how to protect their families if the worst happens.

Employees with mature families and pre-retirees were also educated on how to be able to stop work while they are still healthy.

Pre-retirees were equally keen to learn how to make their pension pot last as long as they can.

Research undertaken among the organisation’s employees found that 37% of 108 attendees to one of its financial education seminars thought about their finances everyday.

And when it comes to communicating about finances, it found that face-to-face is the preferred option, chosen by 45% of the overall group. 

Brian Thomson, head of reward and operations at Aberdeen Asset Management, said: “This is a case of practising what you preach.

“Financial education is critical which is why we go into schools to teach young people about investments and run sessions for our own clients.

“We are working with Lemonade so that our own people, where ever they work in the business, can broaden their own personal finance knowledge and achieve their goals whether it is getting on the housing ladder, budgeting, pensions or options following retirement.”