By Hayley Cooper, Client Success Manager
Millennials are used to getting a bad rap. Apparently, we’re “entitled,” “lazy,” “unmanageable” and “ruining [insert whatever industry you’re concerned about here].”
This is a pretty big group of people to be making negative assumptions about. The Pew Research Centre defines the millennial generation as anyone born between 1977 and 1996, PWC defines it as 1980 to 2000, so a millennial could be anyone born between 1977 and 2000. This group includes anyone in your workforce that’s between 18 and 41 years old.
This means we’re a diverse group of employees with different likes and dislikes, different languages and countries of origin, different intrinsic and extrinsic motivators, and it’s dangerous to assume that your “millennial workforce” will all think and feel the same.
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If you want any group of people within your organisation to pay attention, you need to understand your different audiences to tailor your communications appropriately.
I can only speak from experience, but here’s what I’ve noticed has worked for me and the clients I’ve worked with who have a large millennial employee demographic.
While millennials are set to take up at least 40% of the workforce by 2020, click here to read more of Hayley’s blog and tips that are likely to apply to your business regardless of what generation your team members come from.
