Coventry City Council has launched a salary sacrifice car scheme for more than 7,700 eligible employees.
More than 30 orders were made within the first 10 days of launch.
Roadshows around the council’s premises and a website were used to help communicate and promote the scheme, which aims to help reduce the organisation’s carbon footprint, as well as benefit from the government’s negotiated manufacturer discounts.
Provider Leasedrive has been appointed to run the scheme for four years.
Shokat Lal, assistant director at Coventry City Council, said: “Like all councils, keeping and motivating good staff while reducing the cost of delivering services is a fine balancing act.
“We are constantly looking for innovative ways to achieve this while continuing to provide a first-class service to the public.
“The launch of a salary sacrifice scheme for cars helps us to become an employer of choice and deliver significant savings to the council by reducing national insurance and pension contributions.
“We can even help the environment by choosing the best cars for reducing CO2 emissions.”