Cineworld and Filmology have partnered to introduce a digital cinema voucher programme.
The programme enables employers to reward, motivate and incentivise staff via email or mobile.
Bobbie Andrews, marketing manager at Cineworld, said: “Due to the increasing number of smartphones, digital codes and vouchers are now an inherent part of many people’s lives.
“It was therefore a logical step to expand our cinema voucher offering to email and mobile.”
David Pearson, director at Filmology, added: “Vouchers as benefits, incentives or rewards can be sent to the recipient more flexibly and faster than ever before.”
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